Casio G-Shock

Introducing G-SHOCK, the ground-breaking watch that revolutionised the concept of toughness in timepieces.

In 1981, Project Team Tough embarked on a daring mission to challenge the conventional wisdom of watchmaking. Their audacious belief was to create an unbreakable watch, capable of withstanding any impact. With relentless determination, the team tirelessly developed over 200 prototypes over a span of two years. Finally, they achieved the breakthrough: a shock-resistant structure that defied expectations.

This marked the birth of a technology that formed the foundation of G-SHOCK's unwavering toughness. Since then, G-SHOCK has continuously evolved, pushing the boundaries of durability, structure, materials, and functionality. Today, their relentless pursuit of greater resilience has led to the development of Triple G Resist, a remarkable structure capable of withstanding three types of gravitational acceleration.

Not content with just toughness, G-SHOCK has also prioritised usability. The introduction of Smart Access ensures swift and reliable operation, making the watch highly functional in any situation. With each passing day, G-SHOCK's commitment to innovation remains unwavering, constantly seeking to enhance its strength and resilience.

Experience the unwavering spirit of G-SHOCK as it continues its never-ending quest for greater strength and unyielding performance.