Oris Big Crown Automatic Men's 40mm Watch 754 7798 4064BL

The Oris Big Crown Pointer Date has been one of the most recognisable watches in Swiss watchmaking since 1938, originally built as a tool watch for pilots who needed to read the date quickly while wearing gloves. That oversized crown — the feature that gives the watch its name — is still one of the most distinctive design details you will find on any watch at this price point.

This 40mm model pairs a bold black dial with an all-stainless steel H-link bracelet for a sharp, sports-dress look that works just as well with a suit as it does with a casual shirt. The dial keeps things clean and purposeful — large Arabic numerals, a railway-style minute track around the edge, and luminous hands and indices for easy reading in low light. Look closely and you will spot the blue pointer date hand, a small accent of colour that adds character without disrupting the overall tone of the watch. The pointer date function itself is what sets this watch apart from a standard date display.

Instead of a small window showing just one number, a central hand sweeps around the outer edge of the dial to point at a full 1–31 date scale. It is a more considered and legible way to display the date, and it remains uniquely associated with Oris. Inside, the automatic Oris Calibre 754 runs without a battery. It winds through natural wrist movement and holds a 41-hour power reserve — enough to keep the watch running through a full weekend. The exhibition caseback lets you see the movement and signature red rotor in action. Water resistant to 50 metres and built from stainless steel throughout, this is a Swiss Made automatic watch with real daily wearability and a design that has genuinely stood the test of time.