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At Wallace Bishop, we are delighted to introduce the newly reimagined Longines PrimaLuna collection—a graceful blend of femininity and modern sophistication. Inspired by the moon’s serene beauty, the collection reflects its celestial muse through fluid curves, delicate lines, and a refined contemporary aesthetic.
A Harmony of Design and Craftsmanship
The 2025 PrimaLuna models have been thoughtfully enhanced with larger, more sculpted cases available in both quartz and automatic movements. Each timepiece reveals a radiant mother-of-pearl dial, illuminated by diamond indexes and, in select models, a captivating moonphase complication. With its elegant proportions and gently domed surfaces, PrimaLuna captures the essence of timeless luxury while remaining distinctly modern.
The LONGINES PrimaLuna L8.126.0.97.2 features 48 sublime sapphires, 14 diamond indexes, 1 celestial blue dial.
Elegance Endorsed
Longines has chosen Academy Award–winning actress Jennifer Lawrence as the Ambassador of Elegance for the PrimaLuna collection. In a beautifully staged campaign set in a serene opera house, Lawrence embodies the quiet sophistication and enduring charm of PrimaLuna. She highlights its versatile design, praising how seamlessly it transitions from everyday wear to evening glamour.
Now Available at Wallace Bishop
The Longines PrimaLuna collection is now available at Wallace Bishop, presented with Longines’s international warranty, a genuine instruction manual, and authentic packaging. Whether your heart is captured by the moonphase detail, the brilliance of diamond accents, or the collection’s graceful design, there is a PrimaLuna waiting to become your forever timepiece.
Discover the celestial elegance of Longines PrimaLuna—exclusively at Wallace Bishop.
