The Loyal brand is a proud Australian success story. Founded in 1934 by then CEO of Wallace Bishop Jeweller, Carl Bishop, Loyal watches are exclusively available at Wallace Bishop stores and the brand remains an integral part of our company. The Loyal brand has evolved through the years to become one of Australia's most trusted watch brands. Each Loyal watch is made from quality materials so you can depend on it, giving you confidence and exceptional value. 
 
Since 1934, Loyal has stayed ahead of their time by offering first class quality and up to the minute styles for a very competitive price. Pieces are specifically designed to last in harsh Australian conditions, offering you exceptional style and value at a fraction of the cost of other watch brands. What makes you tick? View out latest collections below to find the perfect watch for you. 
 

Academy Range  

Academy is a fast moving, vibrant fashion category. Modern trends and unique components are incorporated into the timepieces aesthetic, offering a one of a king piece to maximise your experience. All new elements are investigated to capitalise on the latest trends as fast as possible. Fashion is moving fast, and so does Academy, with limited runs in each release. Make sure you get yours!

Conqueror Range

Loyal's premier family, showcasing the branded expertise and experience in watchmaking. Drawing on the Bishop family's sailing heritage, the collection draws its inspiration from luxury yachting. Heavy construction for durability is maintained in a robust yet sleek design with focused detailing n each component. It is the highest quality execution between luxury and sport, and the pinnacle of timepieces that our Loyal customers deserve.  

Scuba Range 

Loyal Scuba is Loyal's most popular and longest serving collection. These pieces offer some of the most advanced technology in construction for water resistance at the most competitive prices. Ranging from 100m to 200m, it is a attested and trusted collection. Scuba's undeniable durability makes it one of our strongest collections and Australia.
Designed for more testing conditions within the Australian climate, the Loyal adventurer collection prides itself on being a watch moulded by Australia. Adventurer is moving from a strictly utility timepiece to incorporating a more 'rugged styled' aesthetic. A collection made for urban adventurers and outback trekkers. 

Enigma Range 

The Enigma range is Loyal's premium dress watch collection designed for both men and women. The collection focuses on everlasting style and elegance whilst maintaining comfort. Attention to detail is key for Enigma and is a testament to the refined lady or gentleman who wears it. 

 

 

The Loyal Warranty 

 
We are proud to be able to offer a very comprehensive warranty for our Loyal Watches. A watch is not only an integral part of our busy lives, it is also a fashion statement. We rely on our watch 24/7 and if a problem occurs we need to know there is prompt and professional service at our disposal. 
 
We offer three different warranties on all Loyal Watches purchased. 
 
5 years (Loyal Watches $300 and above retail price) 
 
This Unconditional Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for two years. This provision excludes scratches and marks caused by normal wear. In addition, your Loyal Watch will be covered for a further three years against the failure of the movement. 
 
This extended warranty excludes battery replacements. 
 
In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre. 
 
2 years (Loyal Watches $100 to $299 retail price 
 
This Unconditional Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for two years. This provision excludes scratches and marks caused by normal wear. 
 
In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre. 
 
1 year (Loyal Watches less $100 retail price) 
 
This Guarantee covers your timepiece against manufacturing defects including failure of the movement, case, bracelet, crystal or battery for one year, providing the defect has not been caused by abnormal wear. 
 
In the unlikely event you do experience a fault with your Loyal, please return the timepiece to any Wallace Bishop store together with the Guarantee Card. We will either repair the watch or offer you an equivalent replacement timepiece. The assessment and decision as to what action is to be taken will be undertaken by the Loyal Warranty Centre. 
 

Why can we offer this generous warranty? 

 
We source materials and movements from trusted sources 
We use only high grade quality materials, such as solid stainless steel, carbon fibre and ceramic. For gold plated watches we use a minimum of 3 microns, which is 3 times more than the industry standard. As we in Australia experience a hot and humid climate, a watch with a lower micron count will much more easily tarnish and lose its gold plating 
We have over 50 years of experience, which has allowed us to tailor a product that we trust 
We have one of the Australia’s most sophisticated workshops with many decades of experience in servicing watches 
The normal turnaround time for service of a Loyal Watch is 2 to 4 days.
 

Shop the Loyal range today

April 25, 2022